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Madeline "Lani" Olds, Director of Customer Experience and Community Relations
Olds, who is part of the original Launch Team for Hawaii Superferry is a 26 year veteran in the travel industry with airlines, hotel, ground transportation and cruise line experience. She is of Hawaiian ancestry as well as Tahitian, Chinese, Danish, French and English. Her father and mother are also pioneers in the travel industry, original proprietor of Trade Wind Taxi (The Cab) and executive of Trade Wind Tours respectively. Olds oversees the company's community relation's effort, overall customer experience, and management of onboard Food, Beverage and Onboard sales and experience. |
Hawaii Superferry started up about five years ago with only a handful of employees and grew to 16 employees who were part of the original Launch Team, a small "family" of people who had a single vision, a desire to offer a reasonable, convenient and alternative form of transportation for our residents and visitors to travel within the Hawaiian islands.
Since April 2008 Hawaii Superferry has operated regular, reliable and responsible service between Oahu and Maui. Currently Hawaii Superferry operates between Oahu and Maui daily and has a staff of 250.Their goal is to connect with the Big Island and Kauai in the future.They have seen a steady increase in business particularly in the kamaaina market,group/family travel for reunions and commercial travel. Hawaii Superferry serves many purposes including passenger and vehicle transportation, sight seeing tours, education and awareness. With the whale season beginning, travelers have sighted whales to and from Maui.
Hawaii Superferry's mission is, "Regular, Reliable and Responsible Service to all communities of Hawaii. Being Responsible is to "Protect Hawaii's economy/sustainability, " says Olds. "Buy Hawaii-give back to local businesses and services." Their "Hawaii First" program means that they try to only use products made in Hawaii in their services and amenities. "Keeping the "Hawaii First" mission, means that not only do we sell products from Hawaii but now businesses also can use Hawaii Superferry for getting their products to market efficiently. If your loads are smaller, you can load product in your trunk or trucks and drive on/drive off and directly to the market. Or a company can contact a freight forwarder who will do the work for you on Hawaii Superferry. It's about sustainability; Buy Hawaii, Sell Hawaii, Use Hawaii Services to create the continual circle."
 Superferry also believes in educating the people of Hawaii and the visitors about taking care of our 'aina, our land, to protect our cultural and natural resources and endangered species. The "Manta Explorer Program" is an example of this.  Each quarter the Superferry selects a non-profit organization catering to young boys and girls from either Oahu or Maui. The groups are given a free trip on the Hawaii Superferry, overnight accommodations and meals. The Grand Wailea Hotel and the Bishop Museum have partnered with the Hawaii Superferry for this program with ground transportation provided by Polynesian Adventure Tours. Not only is it a weekend of fun, the children are also given the opportunity to explore Hawaii's environment and culture. Superferry's goal is to share with Hawaii's children so they can grow and become leaders in our community.
Other projects that are ongoing and of interest are assisting scientists to study manta rays and Wally Amos' Chip and Cookie literacy program. Future goals include employee and passenger awareness of helping the environment such as removal of mangrove trees in certain areas that hurt the habitat of the endangered Hawaiian Stilt.
 The Honolulu Festival Foundation is very proud to partner with Hawaii Superferry for the 15th Annual Honolulu Festival. We are very grateful for their contributions. They have generously donated round trip transportation for the winners of the Maui High School Mikoshi Design Contest. This contest, developed exclusively for Maui high school students, is a competition among Maui high schools to design a mikoshi for the Honolulu Festival. Mikoshi are decorative floats that are unique to specific prefectures in Japan which are carried by troops of celebrants during their festivals. The winning Maui mikoshi is unveiled and displayed at the Hawaii Convention Center over the Festival weekend. Over 40 students and chaperones of the high school selected as the overall winner visit Honolulu during the weekend of the festival and march in the Grand Parade showcasing their award winning mikoshi. Mahalo to Hawaii Superferry!
 Averie Kenery, Coordinator, Customer Experience & Community Relations, is passionate about many of the projects that she organizes for the Hawaii Superferry. But the one that is most memorable to her is the "Habitat for Humanity-Maui Build-a-thon". Not only did she coordinate it, she also helped build a home in Maui with her own hands. Approximately 40 volunteers traveled from Oahu to Maui on the Hawaii Superferry to build a home for those in need. Additional volunteers outside of employees also took advantage of using Hawaii Superferry at no cost, provided they gave their time to this Build-a-thon,"We worked on insulation, cabinets and even poured cement. What an experience, to join the other volunteers from the Marriott Hotels to help build a home!"
Habitat for Humanity-Maui Build-a-thon
 Hawaii Superferry
One Waterfront Plaza
500 Ala Moana Blvd., Suite 300
Honolulu, Hawaii 96813
Corporate Office: 808-853-4000
Web reservations: www.hawaiisuperferry.com
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