The Cherry Blossom Festival holds the honor of being one of the longest, continually running ethnic festivals in the State of Hawai‘i – originally started in 1953. While times have evolved, the purpose of the Festival continues to be the perpetuation of Japanese culture, and to enrich the lives of young women of Japanese ancestry. Queen Contestants are given the opportunity to learn about their Japanese heritage, improve their poise and public speaking and develop leadership skills through numerous cultural and training classes.