The Honolulu Rainbow EKIDEN is pleased to announce the Honolulu Rainbow EKIDEN 2026 Official Ambassador will be Kyary Pamyu Pamyu, one of internationally acclaimed Japanese pop icon.

■A Global Japanese Pop Icon Joins the Celebration
Kyary Pamyu Pamyu, known worldwide for her bold creativity and unmistakable style, rose to fame following her major debut in 2011 with the album Moshi Moshi Harajuku, produced by Yasutaka Nakata. Her music and fashion have established her as a defining figure of Japanese pop culture, earning her a devoted global following.

Since 2013, she has successfully completed five world tours and, in April 2022, appeared at the Coachella Valley Music and Arts Festival, where she headlined the Gobi Stage for two consecutive weekends. Her appointment as Official Supporter brings an added dimension of excitement and international appeal to the 10th anniversary race.

On race day, Kyary Pamyu Pamyu is scheduled to appear at the venue and share encouragement with runners and participants in the kids race. She will also take part in the Honolulu Festival Grand Parade held later that day, as well as the sister event ASOBIEXPO HAWAII 2026, which will take place the following day at Waikiki Shell.

Participants and spectators alike are invited to enjoy a special weekend where the emotion of sport meets music and contemporary Japanese culture.

[About Honolulu Rainbow EKIDEN 2026]
■Event: 10th Anniversary Honolulu Rainbow EKIDEN 2026
■Organizer: JTB Hawaii Travel, LLC
■Date: Sunday, March 15, 2026 | 8 AM Start | Kids Race scheduled from 10 AM
■Course: Kapiolani Park – Diamond Head Road – turnaround to Kapiolani Park
(Approx. 5 km per loop, five loops total)
■Website: https://rainbowekiden.com/

[About ASOBIEXPO HAWAII 2026]
■Event: ASOBIEXPO HAWAII 2026 – Japanese Pop Culture Experience –
■Organizer: ASOBIEXPO HAWAII Committee(ASOBISYSTEM CO., LTD / JTB Hawaii Travel, LLC)
■Venue: TOM MOFFATT WAIKIKI SHELL
■Date: Monday, March 16, 2026 | Door Open 4:30 PM / Start 6:00PM (TBA)
■Website: https://asobiexpo.com/hawaii2026/